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Stock Code

02556.HK

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Customer Data Platform(CDP)

Integrating data to build a comprehensive 360° enterprise user profile, driving customer business growth and digital transformation.

Customer Data Platform CDP
Integrating data to build a comprehensive 360° enterprise user profile, driving customer business growth and digital transformation.
Tackling Industry
Challenges, Resolving
Customer Issues
Our Customer Data Platform (CDP) targets customer business expansion. It helps clients overcome data silos, crafting a unified 360° user profile. Leveraging a data-driven approach, it establishes a cohesive marketing ecosystem throughout the entire chain, enabling businesses to fast-track their digital transformation.
Industry Pain Points & Product Capabilities
Data-driven intelligent marketing system to build a full-link ecological marketing,
empowering businesses to accelerate digital transformation.
Multi-source Data Access
and Cleaning

Supports multi-source data access, including various

databases such as MySQL, Hive, ClickHouse, HBase; supports Excel/CSV file import; API interface integration.

Data governance with visual modeling offers various data

cleaning operators, including table joining, aggregation, calculation, grouping, deduplication, data splitting, and more, enabling over 20 types of operator nodes for rapid dataset import and usage.

Unified Data Identity Across Channels

Merging users across channels and ecosystems.

· Integrate customer data, link user IDs across channels, identify inter-user relationships for user merging
· Support merging of real-time data access and offline data access relationships;
· Solve real-time marketing scenarios or more.

360° User Insight Analysis

Utilize 360° customer profiles and segmentation analysis to refine operations, personalize engagement, and precisely target, thereby enhancing marketing efficiency and effectiveness.

Tag/Segment Creation Capabilities

Tagging ability

Supports various one-stop tagging methods, efficiently completing a 360-degree user tagging system. The tagging creation supports 11 modes.

Segmentation ability

Supports creating segments through rule-based, import, and lookalike methods

Application Scenarios
Targeting Digital Marketing, Enhancing Product Operations.

Data Asset Building

Merge user data across all platforms into a unified One-ID system, turning data into valuable assets.

Streamlined Operation

Simplify user segmentation with custom tags, establishing a base for personalized marketing.

Targeted Advertising

Blend first and third-party data for sharper insights, targeting specific audiences on ad platforms to maximize impact.

Sales Enhancement

Connect with SCRM and other systems for detailed customer profiles, deploy precise tactics to boost lead conversion.

Algorithmic Strategies

Develop churn prediction models and craft tailored operational plans to greatly prolong user lifespans.

Listen to clients feedback

Korea Ginseng Corp

Using the Customer Data Platform, we've consolidated our scattered data across various third-party platforms and agents, and have successfully established our own private domain system. Moreover, Marketingforce has offered us customized operational services, enabling our marketing department to achieve data-driven growth. This approach has significantly aided in enhancing our performance in the Chinese market.

Contact us when you have any business difficulty

Professional solution team is here ready to support you.

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